Avatar Corporation promotes Ed Trauth to Senior Vice President of Sales and Marketing
Ed has been an employee of Avatar Corporation since March 2018 when he joined the company as Director of New Business Development. Given Ed’s strong roots in oleochemicals with involvement in developing new products and orchestrating their path to commercialization, he has been instrumental in mobilizing new product initiatives at Avatar. This initiative included the restructuring of ARDL (Avatar’s Research and Development Laboratory), thereby demonstrating Avatar’s commitment to innovation and bringing new products to our core vertical markets. In addition, Ed formalized a team at Avatar to launch a new website which improves the user experience when researching Avatar’s products for their development applications in the food, pharma, and personal care markets.
In his new role as Senior Vice President of Sales and Marketing, Ed will direct Avatar’s sales and marketing efforts to expand sales both organically and through strategic alliances and acquisitions. In his expanded role, Ed will report directly to Michael Shamie, CEO/President.
Founded in 1982, Avatar Corporation is a manufacturer of products for the food, drug and cosmetic industries and operates under the highest quality standards. Avatar’s University Park facility is certified SQF Level 3 (GFSI). For additional information on our products and services, call (708) 534-5511 or (800) 255-3181 or visit www.avatarcorp.com.