Our News

The Role of Release Agents in Maximizing Pan Glaze Life

For bakers, quality is everything. Top-notch ingredients and equipment are both vital to producing quality products. That said, when a pan loses its glaze, it can result in decreased product quality and increased production cycle times.

Publish Date: 19 Oct, 2020

Make Continuous Improvement One of Your Goals

It’s not uncommon to hear that a company is striving to be “the best.” But how many of those companies are active in achieving that goal? As they say, actions speak louder than words.

Publish Date: 12 Oct, 2020

Why the Time for Innovation is Now

With the COVID-19 pandemic gripping the world, the challenge for many businesses is keeping their doors open in a time when the economy has taken a massive hit. The mindset for many companies is that they can’t innovate right now, fearing that the risk is too great.

Publish Date: 05 Oct, 2020

The Role of Release Agents in Cleanliness & Foodborne Illness Prevention

When thinking about the factors that contribute to cleanliness and foodborne illness prevention at a baking facility, release agents may not immediately come to mind… if at all.

Publish Date: 30 Sep, 2020

Quality in the Food Industry Starts with the Ingredients

Quality and consistency are key factors in the success (or struggle) of businesses in the food industry. The reputations of industrial and commercial baking companies and similar entities depend on their ability to turn out top-notch products every time.

Publish Date: 28 Sep, 2020

Strike a Balance Between Performance & Cost with Your Release Agents

Selecting release agents in the baking industry is a balancing act. On the one hand, you want to reduce costs and maximize profits. On the other, you want to ensure performance to guarantee product quality and consistency.

Publish Date: 22 Sep, 2020

Spraying Systems Co. & Avatar Corporation: Superior Application Technology Meets Advanced Chemistry to  Optimize Production Costs for Food Manufacturers 

Spraying Systems Co., a global engineering and manufacturing leader in spray technology since 1937, has optimized the application of release agents from Avatar Corporation, a leading U.S. producer of food ingredients and process aids headquartered in University Park, IL. This collaboration seeks to combine superior spray technology with advanced chemistry in release agents to optimize performance in a modern industrial food facility.

Publish Date: 03 Sep, 2020

Passing of Avatar Founder, CEO & President

Michael L. Shamie, Founder, CEO and President of Avatar Corporation passed away early Monday morning, August 24th.

Publish Date: 26 Aug, 2020

Avatar Corporation Welcomes Ken Hall to its Board of Directors, Plans Expansion in the Baking Trade with Growing Portfolio of Release Agents

Avatar Corporation, a leading U.S. producer of food processing aids since 1982, is pleased to welcome Ken Hall to its Advisory Board of Directors. 

Publish Date: 19 Aug, 2020

Who's New at Avatar

Avatar is delighted to welcome Vicki Biegel to the team as our HR Generalist!  Vicki comes to Avatar with over 20 years of HR experience, and will be taking over the day-to-day HR responsibilities for our employees.

Publish Date: 11 Aug, 2020

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